Purchase of medicines constitutes the single largest component of the total ‘Out Of Pocket’ payments by households, which contribute to more than 66.6% of healthcare expenditure.
Today, around 40% of Indians live on less than Rs. 72 per day and healthcare is one of the major areas of expense. According to WHO reports, nearly half of the world’s population is deprived of standard health coverage. More than 95 million are poverty-ridden due to their medical bills and almost 800 million use most of their household budget on medicines, including from India.